full service capability, one anthem
We operate as a single integrated team across marketing functions as a natural extension of your team.
Insight
Positioning, audience, calendars. The big decisions that shape everything.
We start where the room is, not where the brief is. Sharp positioning, defensible audience hypotheses, and a campaign architecture that makes the rest of the work obvious. Strategy at Anthem is a verb, not a deck.
Capabilities
- Audience Insights & Behaviour
- Market Insights & Approach
- Campaign Marketing
- Media Strategy
- Creative Strategy & Development
- Content Strategy
Brand & Creative
Ideas that earn the audience's attention before they earn the brief's tick.
Concept, art direction, copywriting, photography, motion, key art. Built for the placements people actually see — feeds, OOH, trailers, foyer — and tested against the only metric that matters: did it move tickets?
Capabilities
- Brand Strategy
- Brand Creation & Guardianship
- Art Direction & Design
- Campaign Roll Out
- Broadcast & Audio
- Activations & Earned Media
Media
Planning and buying that respects the audience and the budget.
Channel-neutral planning, performance and brand mixes, broadcast, OOH, digital, audio, partnerships. We negotiate hard and report harder.
Capabilities
- Audience Insights
- Campaign Planning
- Trading & Buying
- Campaign Optimisation
- Media Partnerships
- Live Dashboard Reporting
- Campaign Insights & Recommendations
- Industry Training & Updates
Delivery
A steady hand from kick-off to opening night to closing the chapter.
Budget management, production timelines, supplier wrangling, asset workflows, premiere-week war rooms. We bring calm and structure to projects with a hundred moving parts and a non-negotiable opening date.
Capabilities
- Project Management
- Budget Management
- Campaign Delivery
- Creative Dispatch
- Stakeholder Management
- Post Campaign Reporting