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Anthem intelligence

The smarts informing every move

Industry-wide intelligence informing every audience and campaign touchpoint

What it is

Anthem Intelligence is how we make laser-focused decisions.

Category benchmarks, audience analytics and behavioural-science principles, drawn from years of live event and entertainment campaigns, modelled and applied to every call we make.

What it does

The advantage, built in

  • 01

    Unmatched ticket sales data across Australian arts & entertainment

  • 02

    Deep benchmarking: cost per ticket, ROAS and CTR by genre

  • 03

    Real-time performance dashboards, always on

  • 04

    Audience insights fed directly into creative and CRM

  • 05

    Behavioural science filtering every media decision

  • 06

    Full alignment between performance and brand strategy

We analyse and optimise your campaign against what we're seeing across the live entertainment industry — full alignment between performance and brand strategy, leading to deeper audience understanding and stronger campaign performance.