The smarts informing every move
Real intelligence across the spectrum of the industry, informing every audience and campaign touchpoint
Anthem Intelligence is how we make laser-focused decisions.
For years we've made these calls on instinct and data sharpened by experience across hundreds of campaigns. Anthem Intelligence takes that same judgement using category benchmarks, audience analytics, and behavioural-science principles and models it in real-time across every show we run. Anthem's thinking just got smarter.
A built in strategic advantage
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Vision on how campaigns perform across dozens of productions, so every decision is informed by more than one show's worth of experience
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Benchmarks by genre, venue and market mean we know what good looks like before a campaign launches
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One always-on view of every show, city and channel, so nothing is missed and reporting happens in real-time
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Audience insight flows straight into creative, media and CRM, so what we learn in one place sharpens the work everywhere else
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Cross-channel analysis shows what's genuinely moving the needle, aggregated across multiple data sources
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Performance and brand strategy pull toward the same goal, with the evidence to show how each is contributing
We analyse and optimise your campaign against what we're seeing across the live entertainment industry, bringing full alignment between performance and brand strategy. Anthem Intelligence's bird's eye view leads to deeper audience understanding and stronger campaign performance.