We move people
Anthem was built on a simple belief: culture moves people.
We are experts, fans and agnostic thinkers
We move audiences, organisations and ideas through independent advisory and audience-led marketing. Born in global entertainment, we start with passion, assemble the right minds and believe progress comes from courage, imperfection and creative tension.
A truly global entertainment consultancy, based in Melbourne
We built Anthem to move people. After 30 years in the international entertainment and major events sector, I wanted an independent consultancy designed around the work, not the agency machine, bringing together the best minds to deliver strategy, creative and media, grounded in audience, culture and excellence.
We start with audience, always. Connecting passion with purpose and helping organisations and communities grow through shared cultural experiences.
We are proud to work with a diverse mix of partners around the cultural world, including elite IP franchises, iconic arts institutions, international concert promoters and theatre producers, government tourism bodies, and major sporting events.
“ ”
Leonard Cohen
Anthem
Four things we don't compromise on
-
01
Audience first
We start with the people who'll buy the seat — not the org chart, not the brief template, not last year's deck.
-
02
Earn the room
The audience didn't ask for an ad. Make work that's worth their attention before you ask for their money.
-
03
Calm under deadline
Opening night doesn't move. Our process bends around it, not the other way around.
-
04
Plain English
If we can't explain it without jargon, we don't understand it well enough to recommend it.
Speak to us
How can we help you move an audience?