We bring people closer to the moments that move them
Anthem is an entertainment consultancy that provides Advisory and Marketing services, globally.
Anthem are renowned global entertainment marketing and audience experts.
Based in Melbourne and servicing a global stage, we operate across the full live entertainment sector providing specialist strategic, marketing, creative, project management, and data tools to bring people closer to the moments that move them.
Services
All services →- Insight & Strategy
The big decisions that shape everything.
- Audience Insights & Behaviour
- Market Insights & Approach
- Campaign Marketing
- Media Strategy
- Creative Strategy & Development
- Content Strategy
- Brand & Creative
Ideas that move audience's attention.
- Brand Strategy
- Brand Creation & Guardianship
- Art Direction & Design
- Campaign Rollout
- Broadcast & Audio
- Activations & Earned Media
- Media & Data
Planning and buying in lockstep with audience and budget.
- Audience Insights
- Campaign Planning
- Trading & Buying
- Campaign Optimisation
- Media Partnerships
- Live Dashboard Reporting
- Campaign Insights & Recommendations
- Industry Training & Updates
- Expert Delivery
Reliable hands focussed on the details.
- Project Management
- Budget Management
- Campaign Delivery
- Creative Dispatch
- Stakeholder Management
- Post Campaign Reporting
Specialist consulting for the entertainment sector
Advisory is where we think. We provide independent counsel at the intersection of audience, IP and growth, helping leaders clarify ambition, unlock opportunity and build long-term value. Built for objectivity, we assemble the right minds for each challenge, delivering transparent, agnostic strategy.
- Brand Strategy Direction grounded in evidence, built on research and experience. →
- Organisational Support Sharper operations, smarter data, and the structure to grow. →
- Viability & Market Testing Independent evidence to back the big calls before you make them. →
- Tourism & Placemaking Turning venues, precincts and programmes into cultural destinations. →
- Senior Counsel Trusted advisors & an elite global network. →
Confidential by design — engagements aren't named.
Harness the strength of creator-led content
Live Hive is our proprietary creator-driven product that earns coverage through bespoke creator content that scales. Anchored in audience insight, Live Hive is measured in awareness, intent, and seats.
The intelligence behind every move we make
Anthem Intelligence is how we make laser-focused decisions: category benchmarks, audience analytics and behavioural-science principles, drawn from years of live event and entertainment campaigns, modelled and applied to every call we make.
- Business Intelligence
- Industry Trends
- Behavioural Insights
- Tactical Planning
Clients & shows
A few of the producers, festivals and rights-holders we've helped move audiences for.
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The Lion King
Disney Theatrical Group
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Six The Musical
Louise Withers and Associates
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Pretty Woman: The Musical
Jones Theatrical Group
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A Beautiful Noise
TEG Dainty
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Beetlejuice The Musical
Michael Cassel Group
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Mrs. Doubtfire The Musical
Jones Theatrical Group
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Kooza
Cirque Du Soleil
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Heathers The Musical
Bill Kenwright Limited
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Come Alive! The Greatest Showman Spectacular
Path Entertainment Group
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Beauty and the Beast
Disney Theatrical Group
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Les Misérables The Arena Spectacular
Cameron Mackintosh
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Hadestown
Jones Theatrical Group
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Mackenzie
Bell Shakespeare
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Guys & Dolls
Opera Australia
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Rent
Opera Australia
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Julia
Sydney Theatre Company
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Oscar
The Australian Ballet
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Miss Saigon
Opera Australia
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Groundhog Day The Musical
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Frozen
Disney Theatrical Group
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Mamma Mia!
Louise Withers and Associates
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Sunset Boulevard
Opera Australia
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Tina the Musical
TEG Dainty
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Harry Potter and the Cursed Child
Michael Cassel Group
Let's move an audience
Wherever you want to move them, however you want them to feel, we're up for the conversation.