We bring people closer to the moments that move them
Anthem is an entertainment consultancy that provides Advisory and Marketing services, globally.
Anthem are renowned global entertainment marketing and audience experts.
Based in Melbourne and servicing a global stage, we operate across the full live entertainment sector providing specialist strategic, marketing, creative, project management, and data tools to bring people closer to the moments that move them.
Services
All services →- Insight
Positioning, audience, calendars. The big decisions that shape everything.
- Audience Insights & Behaviour
- Market Insights & Approach
- Campaign Marketing
- Media Strategy
- Creative Strategy & Development
- Content Strategy
- Brand & Creative
Ideas that earn the audience's attention before they earn the brief's tick.
- Brand Strategy
- Brand Creation & Guardianship
- Art Direction & Design
- Campaign Roll Out
- Broadcast & Audio
- Activations & Earned Media
- Media
Planning and buying that respects the audience and the budget.
- Audience Insights
- Campaign Planning
- Trading & Buying
- Campaign Optimisation
- Media Partnerships
- Live Dashboard Reporting
- Campaign Insights & Recommendations
- Industry Training & Updates
- Delivery
A steady hand from kick-off to opening night to closing the chapter.
- Project Management
- Budget Management
- Campaign Delivery
- Creative Dispatch
- Stakeholder Management
- Post Campaign Reporting
Specialist consulting for the entertainment sector
Advisory is where we think. We provide independent counsel at the intersection of audience, IP and growth, helping leaders clarify ambition, unlock opportunity and build long-term value. Built for objectivity, we assemble the right minds for each challenge, delivering transparent, agnostic strategy.
- Strategy Services Direction grounded in evidence, built to move audiences. →
- Organisational Support Sharper operations, smarter data, and the structure to grow. →
- Viability & Market Testing Independent evidence to back the big calls before you make them. →
- Tourism & Placemaking Turning venues, precincts and programmes into cultural destinations. →
- Senior Counsel Trusted advisors on call, with a global network behind them. →
Confidential by design — engagements aren't named.
Bringing live entertainment to the feed
Live Hive is our creator-driven approach to entertainment marketing — hosted events that earn coverage, and bespoke creator content that scales it. Measured in awareness, intent, and seats.
Recent work
All work →
Latest news
All news →Clients & shows
A few of the producers, agencies, festivals and rights-holders we've helped move audiences for.
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The Lion King
Disney Theatrical Group
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Six The Musical
Louise Withers and Associates
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Pretty Woman: The Musical
Jones Theatrical Group
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A Beautiful Noise
TEG Dainty
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Beetlejuice The Musical
Michael Cassel Group
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Mrs. Doubtfire The Musical
Jones Theatrical Group
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Kooza
Cirque Du Soleil
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Heathers The Musical
Bill Kenwright Limited
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Come Alive! The Greatest Showman Spectacular
Path Entertainment Group
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Beauty and the Beast
Disney Theatrical Group
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Les Misérables The Arena Spectacular
Cameron Mackintosh
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Hadestown
Jones Theatrical Group
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Guys & Dolls
Opera Australia
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Julia
Sydney Theatre Company
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Oscar
The Australian Ballet
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Miss Saigon
Opera Australia
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Groundhog Day The Musical
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Frozen
Disney Theatrical Group
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Sunset Boulevard
Opera Australia
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Tina the Musical
TEG Dainty
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Harry Potter and the Cursed Child
Michael Cassel Group
Let's move an audience
A campaign, a season, a single opening night — we're up for the conversation.