Creator-led content that makes buzz.
Live Hive is our creator-driven approach to connecting taste-makers with Australia's entertainment sector. We work with creators to help their audiences authentically discover Australia's premier cultural events.
Live Hive is creator-led paid media for live entertainment, aligning trusted cultural voices with the country's biggest productions to build genuine advocacy at scale.
For Producers
A performance channel, not a publicity story. We curate and deploy the right creators based on alignment to your target audiences, making feed-stopping, brand-safe content that builds buzz, creates reusable assets and sells tickets. Every piece is shaped and approved to put the story the show wants to tell first.
For Creators
Your creative concierge to Australian entertainment. We bring you aligned, genuinely interesting and exclusive opportunities with the country's biggest productions and handle the detail so you can do your best work and make your feed sing.
Built bespoke, around the brief
Every Live Hive campaign is built from scratch around a real commercial goal and the specific audiences who can move it.
Creative Solutions For Ticketing
Whether it's helping to guide audiences into performance days with softer sales or helping them discover particular experiences, we shape the content around commercial goals.
Influence beyond the core
New audiences live outside the musical theatre network. We work with the creators who already hold their attention, voices who shape taste in their own worlds, to convert ticket-buyers outside of known circles.
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Beauty
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Fashion
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Lifestyle
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Food
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Comedy
How Live Hive works
We commission creator content that posts organically on influencers' channels, then put the best of it to work in paid social — with ticket sales tracked end to end. Every step points at one goal: seats sold.
01
Campaign strategy
We set the objective, positioning and audience for the campaign — anchored to the show's sales targets.
02
Audience alignment
We match the show to the right creators and communities: the people whose followers actually buy tickets.
03
Content development
We shape the concepts and briefs so every piece feels native to the creator and true to the show.
04
Creator contracting
We negotiate and contract the creators — deliverables, timing and usage rights all locked in.
05
Project management
We run production end to end: scheduling, approvals and delivery, opening-night ready.
06
Content feedback
We track how the organic posts perform and refine, surfacing the creative that's resonating.
07
Paid campaign usage
The best-performing creator content is repurposed into paid social, scaling reach with proven, native creative.
The goal
Ticket sales
Organic creator posts feed the paid social campaign, and return on ad spend (ROAS) is tracked all the way to seats sold.
Built for ROI, not vanity
Awareness. Intent. Seats. Reported back to the marketing director, the CFO, and the producer — in language each of them actually uses.
Awareness
Reach, view-rate, share-of-voice in the relevant window
Intent
Lift in branded search, site sessions, add-to-cart, presale demand
Seats
Modelled contribution to ticket sales, attributed where matched
In the wild
Case studies
The Australian Ballet
Spreading Joy
4
Creators
2.4M
Impressions
$200K+
Direct Ticket Sales
